Emily Berg Portfolio | brand design: family sports logo

BRAND DESIGN: FAMILY SPORTS LOGO

The family sports logo was my final project for my Logos & Symbols course. We were to not only create a logo, but we had to design and define the brand we developed.

The prompt for this assignment was to pick an activity that you do with "family" whether that be friends, relatives, and other significant people. We then developed a brand based on a sports team design. This meant the logo was allowed to have a few more details and maybe an extra color due to the design of the sporting industry.

After we developed our brand and our logo, the main purpose of the assignment was to create brand guidelines. These guidelines would be used by the company to determine how to use their branding. I chose an annual camping trip to Cooksforest, PA.

deliverables

01 brand story

Our brand stories had to be researched and emotionally developed. We not only needed the audience to feel the emotional significance but the story had to lay out how the "sport" was constructed. This story is outlined at the beginning of the brand guidelines.

02 primary logo

Our primary logo was the most significant design for the brand guidelines. It went through several rounds of critique to make sure it was designed well before proceeding with the rest of the project.

03 secondary logo

The secondary logo was developed right after the primary logo. It was to be simple and use significant elements of the primary logo. There was no words allowed in this logo.

04 brand guidelines

The guidelines were the end of the project. They were not only documentation of all our design decisions, but also our presentation slides to explain how we designed the brand.

primary logo

secondary logo

brand guidelines

This document was created to showcase the process I took to create my brand. The name of the team is "Cooksburg Campers." I chose this name because depending on whom you ask in the family it could either be Cooksforest or Pinecrest-both located in Cooksburg, PA. This annual camping trip was taken by my significant other's family and I have had the pleasure of attending for the last 5-6 years. This annual trip started when the parents were children and has continued to this day. The family is receiving t-shirts, similar to the mockup crew necks at the end of the guidelines for this year's camping trip.

project reflection

I loved working on this project because it combined both branding and design, two areas I am very passionate about. This project influenced me to consider going back to school and getting a full graphic design degree. It was also moving to know that the family was going to use this design to commemorate their camping trip as well as their brother who past some years back with the number on the back.